Bristol Jewellery Company is a prestigious luxury jeweller, famous for its carefully selected collection of gold, platinum, silver, and rare gemstones. They specialise in antique, vintage, and pre-owned pieces, offering a complete service covering buying, selling, and custom sourcing for collectors and serious buyers.
We rebuilt their e-commerce website and created a strong search optimisation strategy, completely transforming their digital performance and attracting quality leads.
Our strategic campaign delivered impressive improvements in visibility and leads, transforming Bristol Jewellery Company’s performance over 30 months.
Bristol’s luxury jewellery market had huge untapped online potential, as most traditional jewellers had limited web presence. Growing interest in pre-owned and sustainable vintage jewellery created the perfect opportunity for a jeweller specialising in buying and selling antique pieces to stand out.
With wealthy buyers increasingly shopping online for high-value items, Bristol Jewellery Company’s strong reputation and dual-service approach positioned them perfectly to attract both people wanting to sell jewellery and collectors hunting for rare pieces. Going digital offered the chance to grow beyond their shop and become the leading luxury jewellery option across the South West.
Although Bristol Jewellery Company operated in a valuable market, they had very little online visibility, getting only 4 leads per month. Their dual business model both buying and selling jewellery needed a digital solution clearly showing both services.
They also had to build online trust for buying and selling gold, platinum, silver, and precious gems while competing against jewellers already established online.
We created a two-part strategy: launching paid ads for quick results while building a long-term search optimisation plan for ongoing organic growth.
50+ top 3 rankings & 1,000+ enquiries generated
Full e-commerce website with dual buying/selling functionality
We upgraded Bristol Jewellery Company’s digital presence to match the quality of their physical shop, creating a sophisticated visual identity communicating luxury, trust, and expert craftsmanship. Everything, from the refined colour scheme inspired by precious metals to beautiful product photos and elegant fonts, was designed to showcase the beauty, detail, and exclusivity of each piece.
Simple navigation and clear pathways guide visitors through both buying and selling options, whilst visible trust signals and design touches build confidence. These design decisions make the website a natural extension of the brand’s promise of expertise, exclusivity, and quality.
We built a complete e-commerce platform designed for Bristol Jewellery Company’s dual business model. This meant carefully structuring the user experience to handle both customers wanting to buy luxury jewellery and those wanting to sell precious items.
The website was built with search engines in mind, making sure they could easily find and rank their extensive product range and services. The platform was designed for transactions and for capturing enquiries, balancing online sales with lead generation.
Security and trust were built in throughout, with secure payment methods, transparent processes, and professional presentation all reassuring customers for high-value purchases.
Our search strategy put Bristol Jewellery Company at the top of search results, achieving over 50 keywords in the top three positions within the first 180 days. Monthly leads jumped from just 4 to an average of 40 during this period, and since starting, we’ve generated over 1,000 high-value enquiries.
We optimised for key searches including buying jewellery, selling jewellery, and jewellery repairs, capturing different types of customers. Local search optimisation for Google Business and Maps boosted visibility, connecting the brand with buyers and sellers looking for trusted jewellers in Bristol.
By month 30, monthly leads had grown to over 60 on average, a 1,400% increase from the starting point of 4. This sustained growth shows the long-term power of smart search optimisation, consistently bringing in more and better enquiries.
Average monthly leads after 30 months (1,400% increase from 4 initially)
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact Manchester Marketing Company with any enquiries. Our team is on hand to assist and will respond promptly.
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