Turning gamification into a real lead pipeline.
On The Block Gaming produces custom games and gamification experiences used across training, marketing and engagement, working from a Somerset base to serve businesses in multiple countries. A new site went live with organic foundations designed from scratch, aimed at turning attention into real business enquiries.
A niche service that buyers do not always know to search for.
Gamification overlaps with training, marketing, healthcare and recruitment, which scatters demand across several unrelated search patterns, and many buyers wouldn’t recognise the word itself. Enquiries hold real value individually but come through infrequently, so nothing could go to waste. The brand new domain also meant starting without any existing ranking history.
The task was to raise visibility around the problems buyers do search for, kick-start rankings on a domain that had never held any, and shape that early traffic into genuinely qualified enquiries.
The plan centred on making OTBG easy to find, no matter what term a buyer happened to use.
Complete refresh with website redesign and multi-format templates
Dynamic platform showcasing gamification capabilities
584% impression growth and avg position improved from 33 to 16.5 in a year.
We have been working with Manchester Marketing Company on both our website and ongoing SEO, and the results so far have been fantastic. Tristan, who we have been directly working with, has been professional, responsive, and really understands our goals.
Co-Founder, On The Block Gaming
Climbing the rankings, and a pipeline worth £830k.
Ranking movement is only the surface of it, what matters is close to £830k in enquiries generated purely through organic search. More buyers who genuinely fit the profile are discovering the offer, and the pipeline just keeps growing for a company that had no online presence at all to begin with. That’s the sort of growth that keeps feeding itself.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact Manchester Marketing Company with any enquiries. Our team is on hand to assist and will respond promptly.
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