Fire protection that commands trust, and the search to match.
Zyan Fire Protection carries out passive fire protection work throughout the capital, fire stopping, fire barriers, compartmentation and fire door services, working with commercial, residential and public buildings ranging from offices and apartment blocks to schools and healthcare settings.
Compliance sits at the centre of everything in this trade, and getting the wrong contractor wrong can have real consequences, so the priority was establishing content that proves genuine expertise, gaining recognition within the sector, and setting up enquiry tracking that could turn traffic into paying clients. The numbers below cover activity since launch alongside the broader year-on-year picture up to May 2026.
A regulated niche with high stakes and low volume.
Regulation runs through everything in fire protection, and technical credibility along with demonstrated compliance is what buyers actually weigh up. Long-standing competitors already have a firm grip on the market, and cautious commercial clients need real convincing to make that first call. A number of the most commercially significant search terms, fire stopping supplies among them, don’t attract huge search volume, but the intent behind them runs deep.
The brief called for building genuine credibility in a narrow, regulated niche, turning complex fire safety information into something ordinary readers could take in, and creating a lead pipeline where none existed, all while keeping that visibility intact through whatever site changes came next.
Trust had to come before conversions, so that was the starting point.
Modern microsite with mobile-first design and clearly defined conversion paths
Fully self-managed platform with CRM integration and sub-second load speeds
Monthly traffic up 198% year on year, 132 to 393
+443 Leads Generated 1st Year
Tristan and the team at MMC have been fantastic from start to finish. Communication has been excellent, they keep us updated every step of the way and are always on hand to discuss ideas or answer questions.
We came to MMC a few months ago after being let down by our previous agency, asking them to create a new website and manage our SEO and Google Ads campaigns. The results have been outstanding. Enquiries have increased significantly, and we’ve gone from barely appearing on Google to ranking on the first page for several key search terms, with more improving each week.
The website they delivered was exactly what we had envisioned: professional, well-designed, and fully optimised to support our SEO and PPC efforts. Their work has been a real boost for our business during a period of growth.
Couldn’t recommend MMC highly enough — thanks to Tristan and the whole team!
Managing Director, Zyan Fire Protection
A specialist niche made visible, and the enquiries followed.
The change has been substantial. A site that used to go unnoticed is now bringing in the sort of buyers Zyan wants, with 141 enquiries logged since launch and top-30 keywords growing 108% inside six months. Given how specialised and high-stakes this trade is, that kind of consistent monthly demand shows the strategy is working as intended.
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