We’ve been working with Manchester Marketing Company since February 2022. They’ve given us really helpful ideas on improving and presenting our business better. They especially tailored our marketing to grow our customer base. Manchester Marketing Company redesigned our website and menus and they look brilliant!
There photography is just another level. They are very responsive to any queries and questions we may have at any time of the day or week which is great. Most importantly, they have been crucial in helping to build up a credible reputation and completely excel our rankings on google using their SEO expertise. Thank you Tristan for everything you have helped us with!
Managing Director, 4500 Miles From Delhi
4500 Miles From Delhi was hit hard by COVID-19 lockdowns that devastated the hospitality sector, threatening the business’s survival. They had to quickly change from traditional dine-in service to takeaway and delivery when their physical restaurant was forced to close. They also faced intense competition as many other restaurants made similar changes during the pandemic, creating a crowded online marketplace fighting for visibility and orders.
We created a comprehensive digital overhaul strategy, focusing on building new revenue streams through online ordering whilst strengthening their brand presence everywhere.
Refreshed brand identity including menus and interior design elements
Created a bespoke website with integrated takeaway, booking and delivery system
Delivered comprehensive search strategy with both direct and indirect keywords
We captured 4500 Miles From Delhi’s food, people, and atmosphere in a cohesive brand style.
We developed a vibrant social media approach showcasing 4500 Miles From Delhi’s authentic Indian cooking through stunning food photography and behind-the-scenes content showing their culinary skill.
We used the visual appeal of their dishes on Instagram and Facebook, creating mouth-watering content that encouraged engagement and sharing among Bristol food lovers.
We timed posts strategically to coincide with peak ordering times to boost conversions, with special offers during quieter periods to even out demand. Our community management created a friendly, responsive presence building customer relationships, answering questions quickly and celebrating positive feedback.
We arranged influencer dining experiences creating authentic content from trusted local voices, expanding reach beyond their existing customers and making the restaurant a must-visit place in Bristol.
We built a visually impressive, customer-focused website showcasing 4500 Miles From Delhi’s food through rich imagery and compelling stories about their authentic recipes and cooking methods.
Our design prioritised simple navigation and clear ordering paths, making it easy for customers to find food and complete orders without difficulty. We built responsive design so everything worked perfectly on all devices, crucial since most people were ordering on phones during lockdowns.
Custom features including menu filters, dietary choice selectors, and location-specific content improved usability and personalisation. The visual design combined modern web design with cultural elements showing the restaurant’s authentic heritage, creating an immersive brand experience from the moment customers arrive online.
We built a complete online ordering and delivery system customised for 4500 Miles From Delhi’s operations, avoiding commission fees from third-party platforms whilst giving them full control of the customer experience.
Our system included sophisticated ordering features letting customers adjust spice levels, dietary needs, and special requests, matching the personalisation they’d get dining in. We created location-aware tools automatically directing customers to their nearest restaurant as the business expanded, simplifying ordering.
A booking system integration allowed smooth management of table reservations, private events, and special meals as restrictions eased. The platform was built for speed and reliability, handling busy weekend and evening periods without slowing down.
We conducted extensive food photography sessions capturing 4500 Miles From Delhi’s complete menu in beautiful, appetite-appealing images showing the vibrant colours and textures of their Indian cuisine.
Professional photos of the restaurant showed the atmospheric dining spaces and unique décor, creating a visual sense of place encouraging people to dine in once restrictions lifted.
We captured behind-the-scenes kitchen photography showing their skilled chefs and traditional cooking methods, building trust in their culinary credentials.
Event photography from celebrations captured the friendly dining atmosphere, showing the restaurant’s suitability for group bookings and special occasions. All photos used consistent styling and colour matching their refreshed brand identity, creating a unified visual look across all marketing channels.
We found and worked with Bristol’s most respected food influencers and bloggers, building genuine partnerships generating authentic content and recommendations rather than paid endorsements.
We focused on quality over quantity, choosing partners whose followers matched the restaurant’s target customers for best conversion.
We arranged exclusive tasting events for selected influencers, creating memorable experiences leading to enthusiastic, detailed posts across multiple platforms. Ongoing relationship management kept connections strong, making sure 4500 Miles From Delhi stayed top-of-mind for recommendations and coverage of new menu items or locations.
The genuine recommendations created through these partnerships built strong social proof during critical business recovery, bringing in new customers and strengthening loyalty among existing ones.
We created a hyper-local search strategy positioning 4500 Miles From Delhi prominently for direct searches like “Indian restaurant Bristol” and indirect searches including “best takeaway near me” and “dinner delivery Bristol”.
We conducted thorough keyword research finding specific search terms and dish names customers were using, optimising menu pages to attract this high-converting traffic. Local search optimisation ensured maximum visibility in Google Maps and local results, critical for capturing spontaneous dining decisions.
We created content addressing specific customer questions and dining situations, building expertise around authentic Indian cuisine and special dietary options including vegan and gluten-free choices. This complete approach drove outstanding results, with revenue growing 300% within 3 months post-COVID and online enquiries jumping 800% within 12 months.
We optimised the site for mobile and speed, essential factors for both search ranking and customer conversions in the restaurant industry. The improved visibility and engagement created strong demand, establishing 4500 Miles From Delhi as a leading Indian restaurant choice in Bristol.
Growth achieved within 3 months post-COVID
Online enquiries surged within 12 months
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact Manchester Marketing Company with any enquiries. Our team is on hand to assist and will respond promptly.
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