DBX Construction and Plant Hire came to us after a frustrating experience with a previous marketing agency that failed to deliver a promised website despite receiving a significant deposit. With an urgent deadline approaching, we provided emergency website design and development, combined with focused SEO and PPC campaigns.
Our quick response and integrated digital approach helped DBX establish a strong online presence and achieve cost-effective lead generation in the competitive construction and plant hire sectors.
Our emergency website delivery and digital marketing efforts provided immediate online visibility and efficient lead generation for DBX Construction. The combined strategy established DBX as a competitive player in their regional markets within a short timeframe.
DBX Construction had a strong opportunity to establish itself as a trusted local provider in the construction and plant hire market. With a professional online presence, the business could tap into regional demand across Wiltshire, Oxfordshire, Bristol, and Bath. By using focused SEO and PPC, DBX could outpace competitors, recover from their previous agency setback, and become the preferred choice for cost-effective plant hire services.
DBX Construction needed to launch a new website within two working days due to a critical deadline, following a failed engagement with a previous agency that had taken a deposit of several thousand pounds without delivering.
They required rapid market visibility in the competitive construction and plant hire sectors across Wiltshire, Oxfordshire, Bristol, and Bath. Generating cost-effective leads for their plant hire services was essential to recover from prior losses and compete against established rivals.
We took a three-part approach: emergency website design and development to meet the urgent deadline, local and regional SEO to build organic visibility, and targeted PPC campaigns to drive cost-effective leads for plant hire services.
Targeted and simplified branding for ease of brand recongition
Delivered a high-performance, responsive website within 48 hours
Targeted local and regional SEO for construction and plant hire services
Optimised PPC campaigns for plant hire lead generation
We prioritised the urgent delivery of a new website for DBX Construction, completing design and development within 48 hours. The website was optimised for performance and responsiveness, ensuring seamless functionality across all devices.
Despite the tight timeframe and budget constraints, we delivered a fully functional website that met DBX’s immediate launch requirements. The client was extremely satisfied with the outcome given the constrained budget and deadline, enabling DBX to establish a professional online presence and meet their critical deadline.
We implemented a focused SEO strategy to increase DBX’s visibility across Wiltshire, Oxfordshire, Bristol, Bath, and surrounding areas.
Keyword research focused on realistic terms for construction, property development, and plant hire services, whilst long-tail localised content targeted towns like Swindon. This approach enabled rapid rankings and high-intent organic traffic without relying on paid advertising.
Within the first three months, DBX achieved 30+ first-page keyword positions, establishing strong regional SEO presence.
We ran targeted Google Ads PPC campaigns specifically focused on DBX’s plant hire services. The campaigns were designed to generate cost-effective leads across their service areas of Wiltshire, Oxfordshire, Bristol, and Bath.
Over the first year, we generated 300+ conversion actions. Through continuous optimisation, we consistently reduced the cost per conversion, achieving an average of £8.88 in recent months—a small fraction of the plant hire service value.
Generated in Over the first year
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Contact Manchester Marketing Company with any enquiries. Our team is on hand to assist and will respond promptly.
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