We’ve worked with JB Dental for over 18 months, providing comprehensive digital marketing services completely transforming their online presence and patient acquisition.
Our integrated approach has delivered outstanding results, generating over 500 quality leads in the past 12 months at an average cost of less than £10 per lead. This performance shows how effective our focused approach and optimised user experience truly is.
14% average conversion rate consistently maintained over 12 months, whilst generating 500+ quality leads at less than £10 per acquisition, establishing JB Dental as a leader in cost-effective patient growth.
JB Dental needed a modern online presence attracting new patients, improving local visibility, and generating consistent, affordable leads. Their old website lacked clear paths to booking and had limited online visibility, making it hard to turn visitors into appointments. The goal was to create a patient-focused experience with simple navigation, clear booking processes, and a flexible structure supporting ongoing growth whilst keeping costs down.
We created a comprehensive digital marketing strategy covering website development, paid advertising and search optimisation to establish JB Dental’s online presence and achieve excellent conversion rates.
Professional identity balancing clinical trust with approachable warmth
Full-stack responsive development with user routing for local target markets within Bath
Comprehensive strategy to climb rankings for key dental service terms
18 months of continuous optimisation, achieving a cost per lead of less than £10
We created comprehensive layouts mapping clear patient journeys, ensuring a smooth experience from browsing treatments to booking an appointment. Our mobile-first approach prioritised simple navigation, letting visitors quickly find key information and booking forms.
The layout process created a strong foundation for conversion optimisation, matching the site’s structure to what visitors want. By planning and testing the user experience upfront, we avoided expensive changes and made sure the final website effectively supports JB Dental’s patient acquisition goals.
The new website was designed serving JB Dental’s broad patient base effectively. The design positions JB Dental as a trustworthy dental provider whilst feeling approachable reducing patient anxiety.
Our responsive design works perfectly on all devices, recognising patients increasingly research and book dental services on phones. The modern, professional design positions JB Dental as forward-thinking whilst maintaining clinical credibility.
We built a website primarily designed to attract and convert individual patients, with a simple booking system making it easy to schedule appointments online. To support JB Dental’s wider professional network, the site includes a straightforward B2B enquiry form for referrals and partnership requests.
The site was developed using full responsive development, with user routing optimised for local target markets within Bath ensuring fast, customised experiences for every visitor.
The structure was built with conversion optimisation at its heart, directly contributing to the 14% conversion rate achieved. Clear navigation, compelling action buttons and strong trust signals naturally guide visitors towards booking appointments or submitting enquiries.
We created a focused marketing strategy designed to attract new patients, improve visibility and generate consistent, affordable leads. The approach created a smooth patient journey from discovery to booking, ensuring a unified brand experience across all touchpoints.
Focused campaigns prioritised cost-effective lead generation, achieving an average 14% conversion rate over 12 months. This demonstrates how effective our integrated approach and optimised user experience truly is.
Over 500 quality leads were generated in the past 12 months, representing consistent, predictable growth. Our multi-channel approach maintains steady patient enquiries year-round, balancing emergency care with routine and cosmetic treatments.
With a cost per lead of less than £10, our campaigns deliver excellent returns for JB Dental, supporting scalable growth aligned with practice capacity.
Over 18 months of continuous management, we refined JB Dental’s paid ad campaigns achieving a cost per lead below £10.
Our campaigns targeted high-intent search terms across core dental services, from emergency treatments to routine and cosmetic care. Detailed campaign structures allowed precise budget allocation based on treatment value and patient lifetime value.
Through rigorous testing and ongoing optimisation, we maintained a 14% conversion rate whilst generating over 500 quality enquiries each year. This approach balanced volume and quality, ensuring JB Dental consistently received enquiries from genuinely interested patients.
Maintained throughout 18-month campaign period
Generated in 12 months with consistent delivery
Sustained average across entire 12-month period
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact Manchester Marketing Company with any enquiries. Our team is on hand to assist and will respond promptly.
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