A challenging multi-location project for a network of London-based beauty clinics. We created a unified online presence maintaining each clinic’s individual character whilst providing simple navigation and booking, significantly improving user experience and lead generation.
The unified digital platform created immediate improvements in visibility and lead generation across all clinic locations. Our technical solution seamlessly connected different booking systems whilst keeping each clinic’s unique identity.
Managing Director, Lemoge Clinics
Lemoge Clinics faced the difficult task of connecting seven separate locations with distinct identities into one unified brand whilst keeping their individual character and local customer base. They needed to create an experience guiding visitors through multiple locations whilst maintaining a clear, simple path to booking. The technical side required connecting seven different booking systems, each with different services and appointment availability that needed to be shown clearly to users.
We held thorough discussions understanding the unique needs of each clinic, then designed and built a unified website structure maintaining individual clinic identity whilst creating a smooth user experience.
Three distinct design concepts with unlimited refinement
Complex booking system integration for all seven clinics
We conducted thorough market research across each clinic’s local area understanding the unique customer base, competition, and service demand in these separate London neighbourhoods.
Our strategy focused on creating one strong brand umbrella whilst allowing localised positioning addressing the specific beauty interests and concerns of each location’s customers.
We created sophisticated audience targeting recognising different customer types across central, west and north west London, adjusting messaging and service highlights accordingly. The digital marketing approach balanced group-wide brand building with location-specific promotion, ensuring each clinic benefited from collective brand strength whilst keeping their neighbourhood connection.
We developed a content strategy demonstrating clinical expertise and treatment innovation across the group whilst highlighting unique specialities and practitioner expertise at individual locations.
We created a sophisticated multi-level information structure balancing group consistency with location-specific content, creating intuitive navigation for both new and returning visitors.
Our layouts included advanced location-based features automatically highlighting the nearest clinic to each visitor whilst still providing easy access to services across all London locations. We designed specialised booking journey layouts simplifying the complex process of selecting location, practitioner, treatment and time into a straightforward, step-by-step process with minimal friction.
The user journey analysis identified critical decision points for beauty treatment research and booking, placing reassurance content and qualification questions at key moments improving conversion rates. We created interactive models letting all seven clinic teams test and provide location-specific feedback, informing refinements to both overall and local user experiences.
We created a premium visual identity system elevating the Lemoge Clinics brand whilst allowing subtle differences between locations through secondary colours and imagery.
Our design approach balanced clinical trustworthiness with beauty aspirations, using sophisticated photography and typography conveying both medical expertise and beauty-enhancing results. We developed custom interface elements for treatment showcase sections, creating interactive before/after comparisons and procedure explanations educating potential clients on available options.
The responsive design was carefully built maintaining critical trust signals and booking functionality on all devices, recognising most beauty treatment clients research on phones.
We designed location-specific visual elements including neighbourhood imagery, clinic interior photos, and practitioner portraits creating a sense of place and personal connection for each of the seven locations.
We built a complex multi-location structure maintaining a smooth user experience whilst accommodating the technical needs of seven distinct location subsites with their own content management.
Our development connected each clinic’s existing appointment software into a unified front-end experience, allowing cross-clinic availability checking and booking.
We created a custom content management solution enabling both centralised brand control and location-specific updates, empowering individual clinic managers whilst maintaining overall consistency. The location-aware features we developed automatically detected user location personalising content presentation, highlighting their nearest clinic whilst maintaining easy access to the entire network.
We used advanced performance techniques including smart loading and local caching ensuring rapid page loading despite the complex multi-location data needs. The platform included complete analytics tracking with location breakdown, providing useful insights on both network-wide patterns and clinic-specific user behaviour.
We embarked on a national SEO marketing campaign for Atelius services. We ranked for each specific product offering within the 4 weeks. We worked on indirect keywords and ranked an additional 25 keywords within the first 3 months.
We captured engaged and relevant target audiences and organic website traffic delivered leads and sales quickly. We provided all aspects of on-page, off-page, technical SEO and a full international link-building.
We embarked on a national SEO marketing campaign for Atelius services. We ranked for each specific product offering within the 4 weeks. We worked on indirect keywords and ranked an additional 25 keywords within the first 3 months.
We captured engaged and relevant target audiences and organic website traffic delivered leads and sales quickly. We provided all aspects of on-page, off-page, technical SEO and a full international link-building.
We embarked on a national SEO marketing campaign for Atelius services. We ranked for each specific product offering within the 4 weeks. We worked on indirect keywords and ranked an additional 25 keywords within the first 3 months.
We captured engaged and relevant target audiences and organic website traffic delivered leads and sales quickly. We provided all aspects of on-page, off-page, technical SEO and a full international link-building.
Increased organic website traffic within 3 months.
Increased organic website traffic within 3 months.
Increased organic website traffic within 3 months.
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