Following the success of Bristol Asbestos, the company opened a sister business in London. We built a new website, launched paid ads for immediate leads, and created search optimisation that built gradually in the background, accelerated by a keyword-rich domain name. This combined approach helped them enter the London market quickly and build sustainable growth in a competitive sector.In the wake of Bristol Asbestos success and revenue generation, Bristol Asbestos opened a sister company in London, London Asbestos. We worked on creating a new website, launching PPC to generate instant leads, and SEO to build in the background which was expedited with the keyword rich domain.
This integrated strategy helped them achieve rapid market entry and sustainable growth in the competitive London marketplace.
Our complete digital strategy secured immediate market visibility whilst significantly improving paid advertising efficiency. The combined approach established London Asbestos as a major player in their market within just three months of launch.
Extremely happy with Manchester Marketing. The team have been excellent with supporting Bristol Asbestos with the SEO along with the extra help towards my new website. We have had issues with our previous design agency in relation to the amounts we were spending.
The team at Manchester Marketing have been amazing and will be beneficial for any company wanting to advertise through this company.
Managing Director, London Asbestos
London Asbestos needed to build a strong market presence quickly as a new company in a competitive specialist industry. They required a way to get leads immediately without waiting for search rankings to develop, since new businesses typically struggle to gain search visibility quickly. They were also entering a specialised field with established competitors already established online, making quick market entry difficult without an effective approach.
We created a two-part strategy: immediate paid ads for fast lead generation whilst simultaneously building strong search fundamentals for long-term organic visibility.
Targeted and simplified branding for ease of brand recongition
New site with improved design and conversion optimisation
Comprehensive approach leveraging the keyword-rich domain
Highly targeted Google Ads to generate immediate leads
We developed a comprehensive market entry strategy for London Asbestos using the successful approach from their Bristol operation whilst adapting to London’s specific competitive landscape.
Our research identified key differences in London’s asbestos removal market, including higher competition, different customer expectations, and unique regulatory factors for heritage properties affecting service positioning.
We created separate marketing approaches for their main customer groups: property managers, homeowners, and construction/renovation contractors, with customised messaging and channels for each. The two-channel approach balanced immediate leads through paid ads with lasting organic visibility through search, creating both quick results and long-term market presence.
We set clear success measures and conversion paths for each marketing channel, implementing detailed tracking connecting marketing efforts directly to business results and revenue. Our pricing and service positioning strategy placed London Asbestos competitively whilst maintaining premium perception through emphasis on compliance, certification, and safety.
We created a user-focused information structure prioritising clear service explanation and easy conversion paths, recognising many potential clients research asbestos services during stressful property situations requiring quick response.
Our layouts took a service-specific approach separating commercial, residential, and emergency response pathways, letting visitors quickly find the most relevant information for their needs. We developed specialised content sections addressing common concerns and questions about asbestos removal, placing reassuring content at key points in the user journey to reduce hesitation and build confidence in London Asbestos’s expertise.
The conversion path layouts were carefully optimised to remove obstacles whilst capturing essential project information, balancing easy enquiries with qualification to ensure quality leads. We created location-specific content structures highlighting London Asbestos’s coverage across different boroughs and areas, improving both relevance and search visibility for localised searches.
We created a visual identity balancing technical credibility with approachability, using a clean, authoritative look building confidence whilst remaining accessible to non-technical property owners.
Our design emphasised clarity and transparency through careful spacing, font hierarchy, and information design making complex asbestos information understandable for all audience types. We developed custom interface elements for certification displays, process explanations, and safety protocols communicating London Asbestos’s credentials and process in a reassuring, clear manner.
The responsive design was carefully optimised for emergency enquiry situations, recognising many asbestos situations require immediate contact on mobile devices during property inspections. We created distinctive maps of their London service areas, helping visitors quickly confirm coverage for their location whilst showing the company’s London-wide capabilities.
We built a high-performance platform optimised for excellent conversion rates, using advanced techniques ensuring perfect responsiveness and lightning-fast loading on all devices and connection speeds.
Our development created sophisticated lead routing directing enquiries to appropriate team members based on service type, location, and urgency, improving response times and customer experience. We included enhanced security features appropriate for a regulated industry handling sensitive property information, with GDPR compliant data handling and secure communication.
The content management system was set up with customised templates for service updates, case studies, and regulatory changes, letting the London Asbestos team easily maintain current, accurate information with minimal technical help. We developed comprehensive form handling with smart logic adapting the enquiry process based on project type and requirements, capturing exactly the information needed for effective qualification whilst reducing friction.
We created a sophisticated search strategy leveraging the keyword-rich domain “London Asbestos.com” whilst developing complete content demonstrating expertise in this specialist field. The domain advantage significantly accelerated our search results.
Within the first month, we secured 20 keywords ranking on Google’s first page, establishing immediate visibility in the competitive London market. By 60 days, we achieved first page rankings for the 5 most-searched asbestos service keywords, dominating the most valuable search terms.
Our complete approach generated over 500 monthly organic website visitors on average within the first 90 days, creating a sustainable flow of qualified traffic. Technical optimisation ensured perfect mobile performance, rapid page loading, and proper search markup enhancing visibility.
The content strategy mixed commercial service pages with educational resources explaining asbestos regulations, health risks, and best practices, establishing London Asbestos as a trusted information source whilst capturing valuable search traffic.
We launched paid ads generating immediate leads whilst search optimisation developed in the background, ensuring London Asbestos had instant market presence from day one. This two-part approach provided both quick revenue and long-term sustainability.
Within the first month, we generated 10 enquiries at £12 per conversion, proving immediate market viability. By month two, we optimised campaigns reducing cost per conversion to just £9, demonstrating continuous improvement.
Our paid ad strategy scaled effectively, generating 30+ enquiries on average per month within the first 3 months. This consistent flow of quality leads provided revenue whilst organic rankings developed, validating the sister company expansion.
The combination of immediate paid ad results and growing search presence created a powerful market entry approach establishing London Asbestos as a major player in the competitive London asbestos removal market from day one.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact Manchester Marketing Company with any enquiries. Our team is on hand to assist and will respond promptly.
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