On The Block Gaming is a gamification firm assisting companies in converting difficult or “tedious” jobs into interactive experiences. Their past website failed to represent their creative capability or properly display the variety of their accomplishments. The company identity lacked consistency throughout channels, and they had no coordinated design resources for online or in-person applications.
This extensive overhaul helped position On The Block Gaming as a respected and forward-thinking authority in the gamification field.
Our thorough redesign and branding modernisation generated a unified digital footprint that positioned On The Block Gaming as an authoritative specialist in the gamification sector.
The website they built not only looks great but is also performing well, and their SEO strategy is already helping us gain more visibility. I’d highly recommend Manchester Marketing Company to any business looking to grow their online presence.
Co-Founder – On The Block Gaming
On The Block Gaming encountered difficulties with a visually crowded internet platform that didn’t convey knowledge and failed to display their forward-thinking method to gamification. Structure and flow didn’t effectively direct customers toward project displays or contact methods, limiting their capacity to highlight accomplishments and encourage engagement. Additionally, their company image wanted enhancement to better convey their creative approach, with fragmented appearance across sites and absent unified design components for internet or physical media, limiting their standing in a challenging field.
We launched a thorough modernisation merging internet redesign, branding modernisation, and multi-touchpoint asset construction to position On The Block Gaming as a recognised gamification specialist.
Complete refresh with website redesign and multi-format templates
Dynamic platform showcasing gamification capabilities
+700% increase in organic website traffic within 90 days.
Concurrent with the platform introduction, we executed a concentrated search approach to improve On The Block Gaming’s placement in organic listings. In merely 30 days, the organisation attained leading rank on Google for “Gamification Solutions”, establishing automatic sector recognition.
This approach additionally triggered a pronounced advancement in organic browsing numbers, hitting a +700% expansion in 90 days. Within the opening 30 days on its own, these gains generated £600k worth of prospects, showing the tangible commercial outcome of strategic search execution.
The previous On The Block Gaming system lacked the engaging and dynamic character needed from a contemporary gamification firm. Our construction technique emphasised producing an accessible, participatory interaction that matches their inventive answers for game-based workflows.
We arranged the solution to highlight participation, keeping rapid transitions between elements while protecting fast performance. The interactive capabilities were constructed to show their gamification advantages without needing complicated programs, guaranteeing consistent operation across systems.
Significant enhancements encompassed an enhanced customer path from issue recognition to remedy investigation, with deliberately put communication signals driving users toward completion. The construction guaranteed effortless harmony with their corporate infrastructure for instantaneous refreshes and upcoming expansion.
The outcome is a cutting-edge, efficient solution that successfully conveys On The Block Gaming’s market benefit whilst boosting customer engagement and prospect volume through improved communication paths for submissions, works, and investigation material viewing.
We revitalised On The Block Gaming’s company image to develop a harmonious and authoritative character that captures their knowledge in gamification. The new company framework honed current text treatments and colour approaches, synchronising aesthetic components throughout all mediums to guarantee consistency.
The modernised brand appearance was distributed into web and internet designs, supplying On The Block Gaming a coherent visual character for both web and offline messaging.
As part of the brand refresh, we also designed professional business cards applying the updated identity across offline materials. The new cards maintain consistency with the refreshed typography and colour palette, ensuring a polished and cohesive look.
These now serve as a tangible extension of the brand, reinforcing On The Block Gaming’s professional image in client meetings and events.
Alongside the website launch, we implemented a targeted SEO strategy to strengthen On The Block Gaming’s visibility in search results. Within just 30 days, the company ranked number one on Google for “Gamification Solutions”, establishing instant credibility in their sector.
This strategy also drove a sharp rise in organic website traffic, achieving a +700% increase within 90 days. Within the first 30 days alone, these improvements generated £600k worth of enquiries, demonstrating the direct business impact of a well-executed SEO strategy.
The previous On The Block Gaming website lacked the dynamic and interactive feel expected from a modern gamification platform. Our development approach focused on creating a fluid, engaging user experience that aligns with their innovative solutions for gamified processes.
We structured the site to emphasise interactivity, ensuring smooth transitions between sections while maintaining fast load times. The dynamic components were built to showcase their gamification capabilities without relying on heavy scripts, optimising performance across devices.
Key improvements included a refined user journey from problem awareness to solution discovery, with strategically placed CTAs guiding visitors toward conversion. The development ensured seamless integration with their backend systems for real-time updates and future scalability.
The result is a modern, high-performing website that effectively communicates On The Block Gaming’s value proposition while driving increased engagement and lead generation through improved user flows for enquiries, portfolios, and case study viewing.
Alongside the website launch, we implemented a targeted SEO strategy to strengthen On The Block Gaming’s visibility in search results. Within just 30 days, the company ranked number one on Google for “Gamification Solutions”, establishing instant credibility in their sector.
This strategy also drove a sharp rise in organic website traffic, increasing significantly within the first month. Most importantly, these improvements translated into £600k worth of enquiries, demonstrating the direct business impact of a well-executed SEO approach.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact Manchester Marketing Company with any enquiries. Our team is on hand to assist and will respond promptly.
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