A comprehensive educational consultancy project supporting the University of Bedfordshire in creating a new MSc AI in Digital Marketing course. We combined academic excellence with real-world industry knowledge to build a curriculum preparing graduates for today’s rapidly changing digital world.
Our consultation significantly improved and shaped the new MSc AI in Digital Marketing programme, bringing practical industry relevance to academic content. Teaching staff gave excellent feedback on how valuable our insights were for developing the curriculum. The resulting course successfully connects academic theory with how digital marketing actually works in practice.
I had the absolute pleasure of doing a consultation with Tristan for the development of our new MSc AI in Digital Marketing course, and I cannot recommend him highly enough! Tristan’s expertise in the field of AI and digital marketing is truly exceptional. He provided invaluable insights that have significantly shaped and enhanced our course content.
From the outset, Tristan demonstrated a deep understanding of the latest industry trends and challenges. His ability to articulate complex ideas and translate them into practical, actionable strategies for our course was incredibly impressive. Tristan’s feedback was detailed, thoughtful, and tailored to our specific needs, ensuring that our course will not only be academically rigorous but also highly relevant to industry demands.
Tristan went above and beyond in our consultation, offering innovative ideas that will set our course apart. His suggestions for incorporating real-world applications and ethical considerations into the curriculum were particularly impactful, ensuring that our students will be well-prepared for the dynamic field of digital marketing.
Working with Tristan was a truly enriching experience. His professionalism, dedication, and passion for advancing education in AI and marketing are unparalleled. I am grateful for his exceptional support and look forward to future collaborations. Thank you, Tristan, for your outstanding contribution—you have made a significant difference to our new course development!
Lecturer in Digital Marketing, University of Bedfordshire
The University faced several major obstacles when building their new programme. They needed to bridge a big gap between traditional academic teaching and what actually happens in the digital marketing industry in a field that’s always changing. Adding new AI technology into a structured academic course was difficult because these tools are constantly advancing. They also had to make sure the programme would prepare students well for the digital marketing world they’d face when they graduated, which meant understanding where the industry was heading and what skills would matter.
We ran consultations and used questionnaires to gather important information, offering guidance on what’s actually happening in the industry right now. We shared our knowledge of AI, current digital marketing trends, and what’s likely to happen in the UK market going forward.
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