The accountant ecommerce sellers search for.
Selling online brings its own financial complications, VAT across borders, payroll, Amazon-related tax rules, and that’s exactly what J&P Accountants was set up to handle, a UK chartered practice serving ecommerce sellers throughout Europe. This project focused on rebuilding the site’s SEO foundations so those sellers would notice the firm when searching for support.
A site we had to work around, not rebuild..
The site’s database setup and technical limitations ruled out any rebuild from the start. That closed off the standard route to better visibility, so improvement had to come from what surrounded the site, new pages, content and authority, not the site itself.
The objective was to lift rankings and bring in real enquiries with the build untouched, build authority around a fixed site, and get a barely-visited domain producing results within a few months.
The strategy was built around one idea, put J&P directly in the path of sellers looking for accounting support.
Service pages built to communicate specialist expertise and convert sellers.
Monthly traffic up 198% year on year, 132 to 393
+635 Leads Generated 1st Year
Tristan and the team at LMC have been fantastic from start to finish. Communication has been excellent, they keep us updated every step of the way and are always on hand to discuss ideas or answer questions.
We came to LMC a few months ago after being let down by our previous agency, asking them to create a new website and manage our SEO and Google Ads campaigns. The results have been outstanding. Enquiries have increased significantly, and we’ve gone from barely appearing on Google to ranking on the first page for several key search terms, with more improving each week.
The website they delivered was exactly what we had envisioned: professional, well-designed, and fully optimised to support our SEO and PPC efforts. Their work has been a real boost for our business during a period of growth.
Couldn’t recommend LMC highly enough — thanks to Tristan and the whole team!
Managing Director, Zyan Fire Protection
A quiet domain turned into a busy front door.
Within a few months, J&P went from a domain nobody found to one attracting a steady stream of the right enquiries. Organic leads climbed to more than four times their starting point, and sellers on the hunt for a specialist accountant now come across J&P ahead of the competition. The firm has moved from relying on referrals to a pipeline that keeps working on its own.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
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