Near Me Plumbers offers plumbing and emergency plumbing services across London. Operating 24/7 as an emergency plumbing and heating company, they handle everything from fixing leaks and installing bathrooms to servicing boilers and providing landlord certificates.
With over 200 five-star Google reviews and a strong reputation for quick, dependable service, they needed a modern website showing their professionalism, building customer confidence, and turning enquiries into bookings.
This complete digital overhaul helped establish Near Me Plumbers as a top emergency plumbing company in London through strategic paid advertising and website improvements.
Our focused paid advertising campaign and website rebuild delivered excellent cost savings and user experience improvements, positioning Near Me Plumbers as a leader in London’s busy plumbing market.
We’ve seen a significant increase in leads and have plans to use them for our second business.
The emergency plumbing sector in London has high demand, especially for round-the-clock services. Near Me Plumbers had the chance to grow their market share by targeting urgent plumbing searches efficiently, improving how customers experience the website during emergencies, and turning more enquiries into bookings through both website improvements and strategic paid ads.
Promoting their quick response times, reliability, and excellent customer reviews helped them stand out in a crowded market and convert interested prospects into paying customers.
Near Me Plumbers wanted to benefit from London’s demand for emergency plumbing but struggled with getting cheap leads in a competitive market. Their old website was slow, didn’t work well on phones, and made it hard for people to find services, which hurt conversions. They also needed to focus advertising on relevant London areas and avoid wasting money on searches outside where they operate particularly tricky given people search urgently for emergency plumbers.
We delivered a complete digital overhaul combining strategic paid advertising, website redesign, and performance improvements to boost conversions and lower customer acquisition costs.
Website redesign for improved UX and lead conversion
Performance overhaul with dynamic service pages
Bespoke campaign with set hours for emergency services
We rebuilt the Near Me Plumbers website to improve how it works, increase lead conversion, and make services easy to find, especially during emergencies. The new design highlighted their expertise and built trust by prominently displaying their 200+ five-star Google reviews.
Focusing on simplicity and speed, we made navigation intuitive so visitors could quickly locate the right service, whether for urgent problems or planned work. Trust signals, including qualifications, certifications, and customer feedback, were featured throughout, especially important for regulated services like boiler maintenance and landlord certificates.
Service pages clearly showed their complete offerings from leak fixes and bathroom installations to boiler work, with strong buttons encouraging both emergency and scheduled bookings.
The old website was slow, didn’t work well on mobiles, and confused visitors about services. Our rebuild prioritised speed, usability, and flexible content to serve local customers better.
We built flexible service and location pages with searchable lists for emergency, installation, and drainage work. Location-based routing reduced manual work and made results more relevant for local searches across London.
Lead capture improved through smart contact forms that connected smoothly to the backend system, helping emergency enquiries get processed quickly. Speed improvements, including better image loading, faster caching, and removing old code, made pages load much faster, kept people engaged longer, and fewer visitors left without contacting them.
Near Me Plumbers wanted to grab urgent plumbing searches across London while keeping advertising costs low. We created a custom paid search campaign with specific times for emergency services, ensuring advertising money was spent during busy periods.
The campaign targeted specific areas and service types, using smart keyword grouping and urgent, trust-focused ad copy. By carefully watching performance, we gradually lowered the cost per lead from £90 in month one to £11 within two months, delivering great returns.
Targeting specific areas prevented wasted spending on searches outside their service area, and regular testing of ads and landing pages improved click rates and conversions.
The campaign brought in over 200 profitable leads in 3 months, attracting keen, ready-to-book enquiries and confirming Near Me Plumbers’ status as a top emergency plumber in London.
First month Cost Per Lead
Within 2 months of working on Google Ads account
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